Investor Room
The first omnichannel commerce OS built for SME brands
IRYSS is the first end-to-end commerce infrastructure built to consolidate the scale of Europe's largest business segment across B2C, B2B, and creator-led sales.
Powering scalable growth for Europe's most underserved business segment
Mission & Vision
Mission
Build the infrastructure that allows independent brands to scale globally without compromise.
Vision
A collaborative commerce ecosystem where SMEs grow faster by growing together.
€690B+
Annual spend across independent brands and resellers in Europe
200K+
Active SME brands in fashion, beauty, wellness, and lifestyle
Total Addressable Market
1M+
Resellers, creators, and local retailers across fragmented markets
No
Dominant platform currently serving this segment
Production Validated: 500 samples created; 10,000 garments tested via 15 factories
Partner Network: 20+ factories registered across the supply chain
Team & IP: CTO onboarded, core team in place, 13 IRYSS trademark + .com secured
Traction Key Milestones
Organic Momentum: Strong engagement ahead of paid campaigns
Pipeline Confirmed: 15 brands and 20 resellers onboarded with strong inbound demand
Platform Ready: MVP fully built and launch-ready
What Makes IRYSS Different
Unified Commerce OS
IRYSS
One system for B2C, B2B, and creator-led sales
Other Platforms
Fragmented tools and channels
Compounding Network Effects
IRYSS
Shared data and flywheel efficiency across users
Other Platforms
Linear growth with no platform-level leverage
Capital-Light Scaling
IRYSS
Built-in creator/reseller distribution, zero inventory model
Other Platforms
High upfront costs, no distribution layer
On-Demand Nearshore Production
IRYSS
Fast, pooled manufacturing with 2–3 day EU delivery
Other Platforms
Slow, offshore production with high MOQs
Tech + Services in One
IRYSS
Design, CX, marketing, logistics, and growth tools integrated
Other Platforms
Tech-only platforms with no operational layer
Dual-Country Cost Model
IRYSS
Operates at 20% of EU cost via Italy–Egypt structure
Other Platforms
High-cost EU agencies or internal hiring
Full Infrastructure Stack
IRYSS
Combines commerce tech, services, and reach in one system
Other Platforms
Typically SaaS or marketplace-only, not both
€200,000
founder capital
€500,000
equity capital
€1.4M
in public funding available via Intesa Sanpaolo and Smart&Start (non-dilutive)
Funding Structure & Leverage Opportunity
We are raising €500,000 in equity as part of a €2.1M round:
-
Public funding unlocks major non-dilutive growth capital
-
High-margin, asset-light structure with no inventory held
-
No other platform offers both integrated tech and services
-
Built to scale, not burn full operational leverage from day one
-
€690B market with no dominant SME-scale platform
-
First to unify B2C, B2B, and creator commerce in one system
-
Compounding network effects from every transaction
-
Capital-efficient model built for long-term profitability
-
Revenue from both marketplace and service infrastructure
Reasons to Invest
Leadership Team
Gabriele Morsillo
Head of Operations
13+ years in B2B/B2C strategy and operations. He oversees go-to-market execution, partner onboarding, and commercial delivery across sales and service.
David Sopuch
Chief Technology Officer
Founder of Avetti Commerce, powering 1,000+ global marketplaces. He leads Iryss's full technology stack with a focus on scalability, performance, and deep system integration.
Ronan McKenna
Chief Executive Officer
Experienced in multi-market retail, e-commerce, and supply chains, with a track record in cross-functional, multi-country execution. He drives Iryss's strategy around SME scalability and market transformation.
Luís Pinto
Head of Production & Manufacturing
With 30+ years in textile and apparel, he brings deep expertise in supply chain modernization and leads Iryss's scalable production network for independent brands.
Miguel Magalhães
Head of Content & Media
Digital strategist with experience at Liga Portugal and SISOLEI. He leads Iryss's brand storytelling and multimedia strategy to grow awareness and audience engagement.
Platform-Owned Brand Sales
100% margin on IRYSS-owned product lines
Production Margins
60–80% markup on managed production
Premium Add-Ons
Usage-based fees for AI tools, support, and media
Subscription Plans
€1,500–€3,000/month for premium brand services
Marketplace Access
€240/month (B2C), €280/month (B2C + B2B)
Transaction Commissions
23% B2C, 15% B2B
How IRYSS Makes Money
42.6%
Internal rate of return (IRR)
Self-Funding
From Year 3 onward
13.7x
Revenue growth from Year 1 to Year 5
Financial Highlights
Break-even
Achieved in Year 3
€11.5M
Projected revenue by Year 5
€2.12M
EBITDA in Year 5
IRYSS
Commerce OS for SME brands
© 2025 IRYSS SRL
Contact Information
Address: Via Aosta, 4, 20155, Milan, Italy
+351 935608842
+39 320 2810851